About Us

We implement outreach programs to aid service dog culture health, growth and awareness building

Growing Up Guide Pup

Our track record
As the demand for the number of service dogs trained to help people with disabilities grows, we have made it our mission to aid this challenge as well as provide a higher level of understanding about service dog law, service dog etiquette, and service dog puppy raising. As the first service dog organization to have a mission focus on education, we have performed dozens of live talks, published two hundred blogs, produced 17 hours of mastered webisodes, received thousands of service dog quiz results, and worked with many schools, corporations, & foundations .
First Visit


Raised in Fiscal Year 2020


Funders that have supported service dog edutainment since 2015

Our Activity

What We Do

We provide a brand of education to effectively, empathetically, and compassionately bridge the gap between the service dog world and the average person walking down the street.

Our Volunteer Success

Meet Our Team

Matt Photo
Matthew T. Chapman
Founder, President, Producer, Director, Web Developer, Host
Amie Chapman
Founder, Executive Director, Licensed RVT, Blogger, Host
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Alice Munley
Blogger, Board Officer
Sanketa Kaklij
Video Editor
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Katie Cuppy

Blogger, Board Officer

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Chris Crimi
Graphic Designer


We have five different outreach programs designed to increase service dog awareness and education.

A more informed community equals a happier and healthier service dog culture.