Bridging the gap between the service dog world and everyday life for over fifteen years.
We provide a brand of education to effectively, empathetically, and compassionately bridge the gap between the service dog world and the average person walking down the street.
As the demand for service dogs grows, we aid this challenge by providing a higher level of understanding about service dog law, etiquette, and puppy raising.
"Our mission is to connect service dog people so they can live more independent and fulfilling lives, with world class tools, stories, and advocacy."
"A world where every person understands what service dogs are, how they help, and how to respect the teams who rely on them."

Matthew has spent over a decade raising and documenting service dogs. His passion for storytelling drives every aspect of GUGP — from producing 17 hours of mastered webisodes to delivering nationwide talks.

Amie brings professional veterinary expertise as a Licensed RVT. She has been featured in over 150 webisodes and helps oversee the tactical execution of all five GUGP educational programs.



Service Dog Network launches, creating a dedicated hub for users and volunteers.
Won our 100th film festival award. Screened in 60+ countries worldwide.
50+ dogs raised, 10,000+ people educated, 150+ webisodes produced.
Growing Up Guide Pup welcomed its first puppy litter, marking the start of the Litter Project.
The first Service Dog Mixer events created to build user community and support.
Nationwide release of our first major PSA campaign regarding public service dog laws.
Formalized nonprofit status with a primary focus on national education programs.
Launched education specifically for vet clinics to improve service dog patient care.
Growing Up Guide Pup launches as a Web Series project.












Discover how you can support our programs and help us create a world where service dog teams are understood and respected.