Established 2016

    THE STORY OF
    Growing Up GUIDE PUP

    Bridging the gap between the service dog world and everyday life for over fifteen years.

    WATCH OUR STORY

    We provide a brand of education to effectively, empathetically, and compassionately bridge the gap between the service dog world and the average person walking down the street.

    As the demand for service dogs grows, we aid this challenge by providing a higher level of understanding about service dog law, etiquette, and puppy raising.

    Our Mission

    "Our mission is to connect service dog people so they can live more independent and fulfilling lives, with world class tools, stories, and advocacy."

    Our Vision

    "A world where every person understands what service dogs are, how they help, and how to respect the teams who rely on them."

    FOUNDING LEADERSHIP

    MEET THE TEAM

    Matthew T. Chapman

    Matthew T. Chapman

    Founder / President / Producer / Director

    Matthew has spent over a decade raising and documenting service dogs. His passion for storytelling drives every aspect of GUGP — from producing 17 hours of mastered webisodes to delivering nationwide talks.

    Amie Chapman

    Amie Chapman

    Founder / Executive Director / Licensed RVT

    Amie brings professional veterinary expertise as a Licensed RVT. She has been featured in over 150 webisodes and helps oversee the tactical execution of all five GUGP educational programs.

    Carolyn Wing Greenlee
    Carolyn Wing Greenlee
    Energy Medicine & Applied Kinesiologist Mentor
    Alice Munley
    Alice Munley
    Board Officer, Blogger
    Nidhi Khurana Nalawade
    Nidhi Khurana Nalawade
    Board Officer

    OUR HISTORIC MILESTONES

    2026
    International Network

    Service Dog Network launches, creating a dedicated hub for users and volunteers.

    2023
    100th Award

    Won our 100th film festival award. Screened in 60+ countries worldwide.

    2020
    Decade Milestone

    50+ dogs raised, 10,000+ people educated, 150+ webisodes produced.

    June 2018
    First Puppy Litter

    Growing Up Guide Pup welcomed its first puppy litter, marking the start of the Litter Project.

    March 2018
    Mixer Launch

    The first Service Dog Mixer events created to build user community and support.

    2016
    Etiquette PSA

    Nationwide release of our first major PSA campaign regarding public service dog laws.

    2015
    Nonprofit Integration

    Formalized nonprofit status with a primary focus on national education programs.

    2014
    Veterinary Expansion

    Launched education specifically for vet clinics to improve service dog patient care.

    2010
    Initial Mission

    Growing Up Guide Pup launches as a Web Series project.

    15+
    Years of Dedicated Impact
    50+
    Dogs Rescued, Bred, or Raised
    10K+
    People Educated Annually
    200+
    Events Impacted Worldwide
    17+
    Webisode Hours
    NUMEROUS
    Live Talks
    30+
    Orgs Awareness Raised
    5
    Amazing Programs

    JOIN THE MISSION TODAY

    Discover how you can support our programs and help us create a world where service dog teams are understood and respected.