Educating the public on service dog culture, etiquette, and the laws that protect teams.
Growing Up Guide Pup's PSA (Public Service Announcement) Program focuses on short-form educational content covering every aspect of service dog culture, etiquette, and law.


Our public service announcements (PSAs) will help change perceptions and improve experiences for service dog teams everywhere. Each video is designed to be shareable, accessible, and impactful, turning complex legal and social topics into easy-to-understand content that anyone can learn from.
Misunderstanding of service dogs leads to access denials, harassment of users, and the proliferation of fake service dogs. Education is the antidote. Every PSA we produce chips away at ignorance and builds a more informed, respectful society for service dog teams.

Want to support this program? There are many ways to contribute, from volunteering to donations.